Brand collateral development from concept to execution,including but not limited to: master template decks, digital tool kits, title cards, NFTV mortise over-the-shoulder production, spot Illustration, social media animations and taxonomy.

· Illustrated "How to Measure Denim" category graphics.

· As lead creative for AE77 (a luxury start-up by AEO), worked alongside UX/UI designers within an agile
timeline (one month) to launch via Shopify.

· Partnered with Trey Laird (Laird + Partners) to design teaser GIF for AE77 launch and OOH production
for wild postings, billboards, and Vogue.

· Illustration, design, and production for in-store AE77 signage.

· Provide feedback and image request/selects for PDPs and on-figure for e-commerce photography and
digital cookbook.

· Photo collage, image sourcing, and light retouching for AE77 website and social media.

· Support and create concepts, aid in pre/ post-production whilst executing verticals for social.+ Illustrated "How to Measure Denim" category graphics.

· As lead creative for AE77 (a luxury start-up by AEO), worked alongside UX/UI designers within an agile
timeline (one month) to launch via Shopify.

· Partnered with Trey Laird (Laird + Partners) to design teaser GIF for AE77 launch and OOH production
for wild postings, billboards, and Vogue.

· Illustration, design, and production for in-store AE77 signage.

· Provide feedback and image request/selects for PDPs and on-figure for e-commerce photography and
digital cookbook.

· Photo collage, image sourcing, and light retouching for AE77 website and social media.

· Support and create concepts, aid in pre/ post-production whilst executing verticals for social.

Build template design systems from the ground up such as: brand-driven partnership pitches, illustrations, printed collateral, email, SMS, apparel and social media graphics’ — as well as the logo stamp for the Phenomenal Book Club.

· As the creative lead for partnerships with entities such asAmazon, BET+, Hill House Home, Live Tinted, and Netflix, totaling 1 million impressions per launch, these KPIs successfully secured an exclusive partnership with Penguin Random House.

· Revamp past creative (trigger + annual events) for more clear/concise/strategic visual message; resulting in an increased ROI and 48% revenue appreciation compared to the previous year.

· Planning, vendor management, and photo directive for the actionable Sephora Clean Beauty campaign
initiative, within a fiscal budget of 3k.

· Shoppable hero article collages and spot illustrations for Instagram.

· Develop and manage a project tracking system (Asana) for internal and external stakeholders to streamline cross-vertical/cross-locale efficiency with a newly fashioned in-house design team.

· Designed visual assets to uphold the brand, including social media assets, web layouts, UI elements, style guides, and icons within an agile, iterative design environment and create production schedules by working with leadership and account teams to set priorities.

· Collaborated with stakeholders and 5+ developers from concept to execution through market strategy and research to develop and design master templates, guidelines, and campaign modules for email and web.

· Spot Illustrations for e-commerce category graphics to bridge the inventory for Bed Bath & Beyond and sister company Buy Buy Baby.

· PDP imagery retouching.

Amazon
American Eagle Outfitters
Ava Labs
Barron’s
Bed, Bath & Beyond
CBS
Charity: water
Financial Times
Ford Models
Greenwood Bank
Guthy-Renker (JLo Beauty)
Live Tinted
Luxury Portfolio International
Mansion Global
Master & Dynamic
Mindbodygreen
Netflix
NOW Foods
Penta
Saks Fifth Avenue
Sephora
Stribling & Associates
The Ritz-Carlton
Victoria’s Secret