Content Marketing Strategist at Propy

12 days ago
🔥 91 applications

About the Company

Propy is a pioneering platform leveraging blockchain technology to facilitate seamless transactions of real world assets (RWA), specifically focused on revolutionizing global real estate markets. As an industry leader, Propy specializes in providing secure and efficient solutions, ensuring an enhanced experience for buying and selling properties worldwide.

About the Job

Are you passionate about transforming industries with cutting-edge technology? Do you thrive at the intersection of content, creativity, and strategy? Join Propy, a pioneer in the real estate sector leveraging blockchain and AI to revolutionize property transactions. We are seeking a dynamic Content Marketing Strategist to drive our content efforts, engage our audience, and elevate our brand as we redefine real estate for the digital age.

About Propy:
Propy is at the forefront of revolutionizing the real estate industry through blockchain technology, providing a secure and streamlined platform for online real estate transactions. We aim to make property transactions as effortless as possible, empowering agents, buyers, and sellers with cutting-edge tools and AI-driven processes.

Content Strategy Development: Develop and execute a comprehensive content strategy that aligns with Propy’s mission and business objectives in the real estate, crypto, and AI sectors.

Content Creation: Create high-quality, engaging content for blog posts, articles, whitepapers, social media updates, and case studies tailored to Propy's audience.

Editorial Oversight: Ensure all content aligns with Propy’s brand voice and strategic goals, maintaining high quality, consistency, and relevance.

Tone of Voice & Key Messaging: Establish and refine Propy’s tone of voice and key messaging across all content to resonate with stakeholders in real estate and blockchain.

Industry Research: Stay updated with trends in real estate, crypto, and AI to inform content strategy and maintain thought leadership.

Creative Campaigns: Design and implement innovative content marketing campaigns that highlight Propy’s unique value proposition and drive engagement.

Content Calendar Management: Manage the content calendar and oversee the publication process to ensure timely delivery of content.

Collaboration: Work with cross-functional teams, including product, sales, and customer support, to create content that educates and engages the audience about blockchain, real estate technology, and AI.

Performance Analytics: Measure and analyze the performance of content using analytics tools, making data-driven decisions to refine strategies and improve engagement.

Competitive Analysis: Monitor competitors and industry trends to keep Propy at the forefront of content marketing in real estate and blockchain.

PR and Media Relations: Develop and maintain relationships with media outlets and influencers to enhance Propy's brand visibility and reputation.

Social Media Management: Oversee Propy's social media presence, creating and curating content to engage followers and promote brand awareness.

Experience: Proven experience in content marketing, preferably within the tech or real estate sectors.

Writing Skills: Strong writing and editing skills with a portfolio of published content.

Industry Knowledge: Knowledge of blockchain, cryptocurrency, and real estate transactions.

Technical Familiarity: Familiarity with AI applications in marketing and real estate is a plus.

Project Management: Excellent project management skills and the ability to handle multiple tasks simultaneously.

Analytical Skills: Strong analytical skills and experience with content performance metrics.

Attention to Detail: High attention to detail to ensure the accuracy and quality of content.

Creative Thinking: Ability to develop creative content ideas and strategies.

Social Media: Proficiency in managing social media platforms and strategies.

PR Skills: Experience in PR and media relations to enhance brand visibility.


Writing Skills, Analytical Skills, Industry Knowledge, Project Management, Creative Thinking, Social Media, PR Skills