Digital Marketing Specialist at ChainMyne

Digital Marketing Specialist ChainMyne · 💼 Marketing ⏰ Full Time 🌍 2540 Daniel-Johnson, Laval, QC

298 days ago 🔥 108 applications

About the Company

ChainMyne is an exclusive boutique OTC private wealth trading platform for clients buying or selling crypto assets. We aim to alter the financial paradigm and pioneer a personalized brokerage experience when investing in crypto assets such as Bitcoin, Ethereum, and many more. We cater to accredited investors, high net worth clients and corporations with access to personal brokers for on- and off-ramp access.

About the Job

As a Digital Marketing Specialist, you will shape and execute our digital marketing strategies to promote our brand, drive customer acquisition, and enhance our online presence in the cryptocurrency industry.

Responsibilities
• Develop and implement comprehensive digital marketing strategies to drive user acquisition, retention, and brand awareness.
• Conduct market research to identify target audiences, market trends, and competitors' activities.
• Manage and optimize all digital marketing channels, such as SEM, SEO, social media marketing, email marketing, influencers, content marketing, and display advertising.
• Create engaging and persuasive marketing content, including website copy, blog articles, social media posts, email campaigns, and promotional materials.
• Collaborate with the Sales team to develop and optimize the HubSpot sales & marketing funnel, including creating landing pages, email campaigns, and lead nurturing workflows to drive lead generation, conversion, and revenue growth.
• Ensure brand consistency across all digital channels.
• Analyze and interpret marketing campaign data, monitor KPIs, and provide actionable insights and recommendations for continuous improvement.
• Build and maintain relationships with external partners, such as influencers, industry publications, and media outlets, to maximize brand exposure and collaboration opportunities.
• Promptly address customer feedback and engage with digital community.

Qualifications
• Bachelor's degree in marketing, communications, or a related field.
• Minimum 3 years work experience as a Digital Marketing Specialist or similar role in the cryptocurrency or fintech industry.
• Strong understanding of Google Analytics, SEM, SEO, social media, email/content marketing, ad campaigns.
• Exceptional copywriting and content creation skills.
• Creative mindset, analytical, self-motivated and proactive.
• Excellent communication and interpersonal skills.
• Familiarity with basic web page management (WordPress) and graphic design/video software (Adobe Creative Suite).