Marketing Specialist at Immutable

Marketing Specialist Guild of Guardians 💼 Marketing ⏰ Full Time 🌍 Sydney

1276 days ago ✅ 22 applications

About the Job

NOTE: Requires working rights in Australia

$100bn was spent on in-game items last year. $0 went to players. We believe that games should provide more than just entertainment value for the time and money invested. At Immutable, we are combining blockchain technology and gaming expertise to solve this problem. Specifically, blockchain allows players to truly own their in-game items and to sell items for real money. Our goal is to create a technology platform where developers can easily integrate blockchain into their game.

We are seeking a Marketing Specialist who will be responsible for owning and executing parts of the marketing strategy for a mobile RPG. This is a high impact role, and you will be given full responsibility for achieving certain key results and managing high leverage channels for our target crypto audience (Twitter, Discord, Viral campaigns, etc.).

There are three marketing objectives as part of your role:
1. Achieving a successful fundraising during a ‘pre-sale.’
2. Player acquisition for a new game
3. Community management and engagement

You’ll be working in the Publishing department which is tasked with acquiring and launching new games on the blockchain alongside one of our co-founders and our Product Lead of New Games. You will be executing on a broad range of marketing activities. We have a defined vision for the marketing strategy, but we want you to seize the opportunity to shape our vision, add your unique ideas and help us execute.

Here’s how you’ll contribute
- Active community management to establish value in the brand on
- “CryptoTwitter” and generating massive positive sentiment on Discord
- Supporting the ideation, development, and execution of high impact marketing campaigns, including PR stunts & viral referral campaigns
- Designing and writing compelling marketing content aimed at the blockchain/gaming audience (emails, ads, socials), including managing freelancers to create this content
- Pitching deals to and managing the relationships with influencers and organisations
- Rapidly experimenting with ‘quick-win’ marketing ideas which ‘don’t scale’ but provide disproportionate returns
- Managing and communicating with crypto press - direct outreach or trading up the chain to achieve mass media attention
- Developing and implementing paid ads for validation (primarily Facebook)
- Coordinating ‘Day 1’ launches with all stakeholders and partners
- Post mortem data analysis of marketing campaigns to quantify success


A bit about you
- 2+ years of generalist marketing experience (e.g. community management, influencers, social media or brand management)
- Experience writing or designing public-facing marketing content targeting a gaming audience
- Highly organised, execution driven and able to resourcefully ‘get things done’
- Experience coordinating with many internal and external parties to organise events or other activities
- Extremely ambitious and hungry to learn
- An ability to tailor language to the desired audience (gaming and crypto), and ‘storytell’ in a highly compelling manner
- A strong understanding of what motivates gamers and crypto investors and how value is perceived
- Passionate and knowledgeable about gaming and/or crypto


Some extra skills that would be awesome
- Experience in startups or as an entrepreneur
- Experience in the gaming industry
- Experience/knowledge about blockchain technology


Some of the things we can offer you
- Competitive salary, plus equity
- Flexibility to work from home regularly
- Located near Central Station in Surry Hills with a rooftop where we hold loads of parties and BBQs (pre-COVID)
- Pet-friendly office (if you choose to go in)
- Weekly social events and numerous celebrations
- A very supportive, fun and progressive environment
- We provide you with all the hardware and an additional $750 to set up your new home office
- Perkbox benefits including premium access to calm, an online fitness portal and discounts at major retailers
- Thousands of courses on Go1, my academy and Naspers
- Access to 24/7 EAP service